便利店貨架|藥店貨架上哪找?深圳金麗格貨架廠
編輯:金麗格貨架 閱讀:1437 時間:2023-02-08
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便利店貨架廣告是運用裝飾手段把陳列的商品進(jìn)行藝術(shù)化組合,以達(dá)到宣傳商品、擴大銷售目的的一種表現(xiàn)形式。
它是體現(xiàn)商品外觀和店內(nèi)經(jīng)營特點的“臉面”與“無聲的推銷員”,在便利店和消費者之間擔(dān)當(dāng)著溝通者的重要角色。認(rèn)真布置貨架是社會主義便利店工作的一個重要組成部分。
便利店貨架的作用:
1.招徠顧客、擴大銷售。
便利店的貨架,在美工人員的精心設(shè)計下,通過絢麗多姿的商品和道具構(gòu)成的一幅幅畫面,強烈地吸引著消費者的注意力。這對招攬顧客、提高顧客的進(jìn)店率、擴大銷售會起到重要的作用。
2.介紹商品,指導(dǎo)消費。
在商品生產(chǎn)日益發(fā)展的今天,零售便利店所經(jīng)營的商品,品種己越來越復(fù)雜,花色也越來越繁多,消費者看到那五光十色、琳瑯滿目的商品,往往會由于辨認(rèn)不清商品的特點、質(zhì)量和用法,而產(chǎn)生猶豫、觀望的心理,影響了便利店的銷售。貨架把時新商品、季節(jié)商品、名牌商品及時地、有計劃地進(jìn)行陳列,向消費者進(jìn)行直觀介紹,為消費者挑選自己最需要的商品提供了方便。貨架陳列能具體、形象地介紹某種商品的性能和使用方法。經(jīng)過貨架的介紹,人們對某種商產(chǎn)生了認(rèn)識,就可以放心地購買它。所以,貨架陳列對幫助顧客選購商品,可以起到提示和指導(dǎo)的作用。
3.裝飾店面,美化市容。
貨架陳列對于裝飾店面、美化市容具有十分重要的作用。貨架本身就是可以給人以美的享受的藝術(shù)作品。加之櫥窗都是臨街設(shè)置的,它和商店的店面同樣可以給市面、街道起到一定的裝飾美化作用。
Convenience store shelves advertising is the use of decorative means to the display of goods for artistic combination to achieve the promotional merchandise, expand sales purposes a form of expression.
It is the embodiment of merchandise and in-store appearance operating characteristics of the "face" and "silent salesman" in the convenience store and the consumer plays an important role in the communicator. Carefully arranged shelves of convenience stores socialism is an important part of the work.
The role of convenience store shelves:
1. Attract customers, expand sales.
Convenience store shelves, the artists carefully designed, through the colorful merchandise and props consisting of a piece of the screen, strongly attracted the attention of consumers. This is to attract customers, improve customer into the store, to expand sales will play an important role.
(2) description of goods, consumer guide.
In today's growing commodity production, retail convenience stores operated by the goods, the variety has been more complex, more and more color variety, consumers saw the colorful assortment of merchandise, often illegible because the characteristics of goods , quality and usage, and produce hesitation, waiting to see the psychological impact of the convenience store sales. When new products to the shelves, seasonal merchandise, brand-name merchandise in a timely manner, there are plans to carry out display, intuitive introduction to consumers, for consumers to choose their most needed goods provided for convenience only. Display shelves to be more specific, vividly describes the performance of a commodity and use. After the introduction of the shelves, people had some kind of business knowledge, you can rest assured to buy it. Therefore, the display shelves in helping customers buy goods, you can play the role of tips and guidance.
3 decorative storefront amenity.
Display shelves for decoration store, amenity has a very important role. Shelf itself can give to enjoy the beauty of art. Coupled with windows facing the street are set, it can also store and shops to market, street play a decorative landscaping.
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